Still one of the best ever....

Alka Setzer: Lifeboat

Re | Myspace Video

There's been a lot of buzz and fainting lately over "127 Minutes", Danny Boyle's new survival movie. It brings back fond memories of this brilliant survival spot for Alka Seltzer, without doubt the greatest Alka Seltzer commercial ever made.

Kudos to Abbott Mead Vickers BBDO.