The wonderful world of Branded Entertainment.
As a great believer/proponent of branded entertainment I always get a warm, tingly feeling when I discover new resources that spotlight/advance/celebrate it's cause. What's with all the forward slashing today.
First up here's a nice read (okay a little dry, but very informative), where some of the leading lights of BE (i just made that up) offer up their wisdom and experience; share some current examples; and explain the differences between branded entertainment and product placement.
Next up, check out this gem. A great example of how a comedic web series can seamlessly integrate a brand. Here's a taster.
(Sharing credit to jawbone.tv)
0 say something:
Post a Comment