Now this is what you call a stunt.
There's advertising and then there's literally creating an advertising event. Although I should point out that as an avid Milan fan I would NEVER have succumbed in the first place. Still, I suppose all those boyfriends got laid for going along. Multi kudos to Heineken and JWT/Italy.
N.B. Following Milan's destruction by Manchester United last week I needed something a lot stronger than Heineken to soothe my sorrows. Those one thousand Milan fans from the event probably did too.
(Sharing credit to mediabistro.com)
2 say something:
go barcelona
somehow my most recent :60 spot now resembles a sad, wilted turd.
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