Who knew.

I've always wondered why more books don't advertise this way. It most likely has to do with cost. The investment in producing high quality tv commercials for a single book is probably way too high for a publisher to take seriously.

And don't discount the snob factor either. For some publishers the idea of using image to sell words is as uncouth as Sarah Palin grabbing a bunch of freebies at a Hollywood swag.

That said, I do believe there must be an opportunity for this kind of advertising on the internet. Video banners for example would be an ideal medium for publishers to push their upcoming high-profile releases.

And what about Kindle. It seems the perfect platform for filmically showcasing new books to a ready made audience.

As for the book. Should be a fun read. I just hope Robert E. Lee doesn't turn out to be a vampire. No doubt Nathan Bedford Forest is one, maybe the baddest of them all.


(Sharing credit to The Daily Dish)