Are you ready for some branded-entertainment?

Here's some spanking new branded-entertainment for Orbit gum. It's the brainchild of Jason Bateman and his "Arrested Development" co-star Will Arnett. A high profile studio has given them a budget to write, direct and produce their own branded-entertainment ideas. Not a bad gig.

Given the hype and talent surrounding this project, it is far from stunningly brilliant. But it's definitely a lot more engaging than Orbit's current television campaign.