Brain-teaser Friday.

This spot is part of a new campaign for the National Hockey League promoting the Stanley Cup Finals. In it, players have a hard time finding the words to describe what winning the cup feels like. Why?

1. Hockey Players are semi-literate boobs. They hardly know enough words to string together a simple sentence, never mind convey a grand emotion.
2. After having their brains bashed around for three hours the players are a little slow.
3. The advertising agency, through manipulative editing, cut out the beautiful, poetic words of the players. Everyone knows that hockey players are the W. H. Audens of the sports world.