Greenpeace made it happen.
In my May 14th, 2010 "Make it Happen" challenge, I reached out to the community to create a social media campaign to help repair British Petroleum's image and reputation.
One of the "thought starters" was to help rebrand BP with a new name and logo through a crowd sourcing initiative.
Kudos to Greenpeace for answering the call. This is a very clever "reverse psychology" idea to get people to unload their angst in a fairly creative way.
3 say something:
Deftly played godpoop. Adopting Greenpeace's idea as your own!
Wow! I guess "Make it Happen" is beginning to take off.
Leave BP alone. Who amongst us has NEVER before made a horrible mistake?
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