Brain-teaser Monday.

In this commercial for American Airlines, a director asks, "why squirrel hate me?" Why does the squirrel hate him?

• The director ate the squirrel's nuts
• The director tickled the squirrel's nuts
• The squirrel is French and so hates everybody
• The director asked the squirrel to perform certain acts demeaning to a rodent of his stature
• The squirrel isn't used to working with c-list directors
• The squirrel left his happy pills at home
• The director is dating the squirrel's ex-fiancee
• The director doesn't understand that when squirrels love someone they act like assholes
• The director is a paranoid schizophrenic
• The director came all over his tail

Answer to last week's brain-teaser: BBDO