My Shirley Sherrod moment.
It seems I may have gleefully rushed to judgement with my July 22nd post regarding the apparent failure of Old Spice's "The Man Your Man Could Smell Like" campaign to gin up sales. I guess right wing news cable channels aren't the only ones who jump the gun.
So I stand corrected and the facts are these. Since the campaign launched, Old Spice Bodywash sales are up 27 percent. And in the last month they are up a whopping 107 percent.
Sorry Old Spice and Wieden & Kennedy. To make it up to you I just bought some deodorant. Not the bodywash though. That's so gay.
(Sharing credit to adfreak)
So I stand corrected and the facts are these. Since the campaign launched, Old Spice Bodywash sales are up 27 percent. And in the last month they are up a whopping 107 percent.
Sorry Old Spice and Wieden & Kennedy. To make it up to you I just bought some deodorant. Not the bodywash though. That's so gay.
(Sharing credit to adfreak)
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