Interactive of the now.

Film + Interactive. Could there be a more engaging coupling? Okay, maybe The Captain & Tennille.

But still, please do check out this new branded-entertainment project by the Vancouver International Film Festival.

Together with TBWA/Vancouver they've created a short film, "The Warden",  which is cut up into sixteen segments that viewers and users have to piece together to create the complete story.

In effect, it's an uber-cool, highly creative brain-teaser where you have to unscramble scenes to create the film.

Kudos to TBWA/Vancouver and the folks at the Vancouver International Film Festival for finding a new way to actively engage the audience.


(Sharing credit to creativity)