now that I've got your attention.
What should Lebron James do? How about something he's never done before. Win an NBA title. Mind you I quite liked the "disappear" answer too.
Boo to Wieden & Kennedy for inflating the James ego even more. But a minor kudos for trying to resuscitate the Miami Vice brand.
You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like.... - From the movie Layer Cake
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