It's my blog so I'll self-promote if I want to.

BBC America recently launched a month long movie event called “Accent of Evil”, which featured films with British actors playing baddies. To leverage the event we created an on-air campaign called “Six Degrees of Evil” that took viewers on a fun journey through relevant movie trivia.

The promotion is being credited with resurrecting the careers of obscure British actors and boosting the DVD sales of certain British films.