Spot of the now.

It's actually not now, rather earlier in the year. But it has just been voted Australia's most-complained-about commercial of the year so it's obviously deserving of our attention.

Having worked on the Viagra I must confess that this kind of thinking would never have entered my head. Clearly, they don't call me hack for nothing.

Kudos to the creative folks involved as well as the Advanced Medical Institute for showing major balls.