Planet of the Apes reprise.

This caught my eye. One, because it's a lovely piece of branded-entertainment with a neat, topical twist on "Planet of the Apes". The monkey returns home rather than humans. The planet is still fucked though.

And two, because I've been trying to push a branded web series reprising "Planet of the Apes" for a while now. Mine is for Coke, but more about that later in "Dead Ideaville". For now enjoy the music video and the message.

Kudos to Leo Burnett/Sydney and musician Ben Lee.


(Sharing credit to jawbone.tv)