Half-flat Perrier.
Sure it's a little unexpected for a bottled water. But sans a discernible concept behind it, could it be dismissed as a tad gratuitous? Quite possibly.
Perhaps the core idea is to get the user all "fizzed" over the teasing by Dita Von Teese. In that case Perrier should have gone much, much further a la the medieval orgy scene in "Eyes Wide Shut". After all, what else is a mansion for.
That said a small kudos to Perrier and Ogilvy/Paris for at least trying to do something a little different. And notice I didn't use the word "refreshing" once.
3 say something:
But you did use the word refreshing, asshole.
I agree it's a little underwhelming. In fact it feels like a euro artsy version of Subservient Chicken.
As dull as dishwater.
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