Happy image of the now..

No it's not a Ben & Jerry's stunt. Say hello to the K99, the world’s first ice cream truck for dogs.

It's actually a charitable ice cream truck based in London and all the proceeds go towards funding a volunteer group called the Berkshire Search & Rescue.

So far there are only two flavors for your pooches to choose from. "Dog eat hog world’" is a gammon and chicken sorbet topped with a doggy biscuit and wrapped in a cone, and my favorite, "Canine cookie crunch" is a creamy assortment of various dog biscuits.

I won't hold my breath for the cat version.