The lowest of the low.

If the creatives at McCann Erickson who worked on Staples had set out to create the worst commercial of the year then kudos to them. They've just succeeded big time.

According to The Consumerist's reader poll the "Wow" guy beat out Quzinos's singing kittens to land the big shit prize. Now will they please just staple his mouth shut, once and for all.

On a retrospective note, let's take time to remember a brilliant Staples ad from a time when creative advertising was left to the experts.



Real kudos to Cliff Freeman & Partners. Gone, but certainly never forgotten.