And you thought 3D movies were cool.

I do love this story. While we're busy fighting two wars the Chinese have been figuring out a way to revolutionize travel through their traffic plagued cities.

I give you the 3D Express Coach, a bus that literally drives over cars. How cool is that. According to the folks behind the project it could ease congestion by up to 30%. Are you listening IBM, now here's the smarter planet in action.

Perhaps the second coolest thing will be working on the advertising campaign for the bus. Here are a few of thoughts.

• The "End of traffic as we know it" campaign. Imagine a sweet, little innocent girl turning to mom and asking, "Mommy, what's a traffic jam?"
• The big blockbuster movie analogy campaign - 'The Bus That Swallowed Cars", a 2011 release coming to a city near you.
• The "It renders red-neck monster truck drivers inadequate" campaign. I will never be in awe of monster trucks again.