Brain-teaser Monday.

This upcoming outdoor ad for the Centre For Inquiry in Canada is provoking a lot of debate. Look out for my commentary. But in the meantime it has inspired this brain-teaser.

The advertising industry is infested with all sorts of extraordinary claims. Boastful claims. Unprovable claims. Outrageous claims. And I'm not even talking about the Shamwow guy.

Rank the following advertising claims. Three noses for complete bullshit. Two noses for bullshit. And one nose for probably not true, but plausible.

1. You, me, we're all loving McDonald's.
2. BMW is the ultimate driving machine.
3. There is nothing like a Sony.
4. When cats meow they are asking for Meow Mix.
5. Drinking Chivas Regal is the first step to being chivalrous.
6. When you go to Home Depot you end up saving and doing more.
7. Fed Ex understands everything.
8. With Verizon you rule the air (isn't that God's job?).
9. Dr. Scholl's = gelling time = not a care in the world.

Answer to last week's brain-teaser: 7. 2 + 4 + 5