Monday, October 12, 2009

Fanwatch.

Coke has over three million fans on Facebook. Starbucks has over four million. Adidas almost two and half million. And then there's AIG with a paltry 637.

But hang on a minute. AIG were the chief architects of a complex scheme that almost brought down the entire global financial system as we know it. So any fan base north of zero is actually pretty impressive.

What's up people, you couldn't just become fans of Chinese Toy Companies? Union Carbide not bad enough? On the other hand you have to admire a group, who not only are willing to stand by their favorite brand, but also not afraid to show their faces. All advertisers would kill for loyalty like that.

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