Breaking News.....

I don't usually like to engage in rumor mongering, unless it's to spread ugly lies about the people I don't care about or am envious of, but according to today's Adweek, Cliff Freeman & Partners will soon be no more. "People were seen packing up boxes", says a source. What could be more definitive than that.

If it is true, then what a sad end to a brilliant existence. Back in the mid-nineties when I was finding my way in advertising in New York, CFP was Mount Olympus. The place where all the men had the biggest dicks and all the women had the perkiest breasts. (People don't realize this, but size of genitalia and perkiness of mammary glands are exponentially proportional to the number of Clios won).

With notable campaigns for Little Caesar's, Outpost.com, Budget and of course Wendy's they set an incredibly high bar for comedic advertising. It had the rest of us scratching our heads and wondering how they did it. Or rather, how they sold it!

In honor, here is my favorite commercial from Cliff and boys and girls. RIP. And if this doesn't turn out to be true, no worries, it's going to happen one day. Let's just call this a premature eulogy.