now that I've got your attention.
This is big. Here is a rough cut of the first TV commercial from the upcoming national brand campaign for Newton Running. Even Sarah Palin hasn't seen this yet. Would love to be a fly on the wall when she does. Thanks again to my anonymous friend at Franklin Umberto Calvin Kooty Advertising for the peak.
You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like.... - From the movie Layer Cake
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