Run Sarah run.

Here's a remarkable piece of news that hasn't been getting any coverage, I wonder why. Newton Running, a small running shoe company based in Boulder, Colorado announced they have signed Sarah Palin to star in a national brand campaign that will launch next year. According to a company spokesman, the launch will coincide with Palin's bid to run for President in 2012.

A spokesman for the spokesman for the agent of Sarah Palin would not disclose how much money she will be getting, but did add, "this time Sarah intends to keep all the shoes." And what was Levi Johnson's response, when asked to comment on his almost mother-in-law following him into the world of advertising - "Been there, done that."

Meanwhile, rather fortuitously, a close anonymous friend who works at the advertising agency of record, Franklin Umberto Calvin Kooty Advertising, has promised to send me early "comps" of the initial round of advertising. Will keep you posted.