Get tagging.

Between 1910 and 1912 Roald Amundsen dug, crawled, clawed and dragged himself to the South Pole.

You however can get there by writing a tagline. Progress baby.

Thompson Reuters has launched a new crowdsourcing contest to help promote Eikon, its new financial platform that will supposedly help traders and analysts seamlessly gather and use better financial information, or at least that's what the press release says.

Far more interesting is the contest that asks users to come up with a definitive line that best explains this new era of financial markets which presumably Eikon will help usher in.

All you have to do is fill in the sentence "More _______, less _______" and you could get whisked off to the South Pole as part of a Thompson Reuters team that aims to break the Guinness World Record for the fastest overland journey to the South Pole.

To "help" you with your thinking, Thompson Reuters gives you some examples:

More new ideas. Less old traditions.
More achievement. Less entitlement.
More blah. Less blah.

Rather lame. So here are a few far more helpful ones from me.

More structure. Less derivatives.  

More bull. Less shit.

More transparency. Less transsexuality.

More protein shakes. Less blow.

More real time. Less fake boobs.

(Sharing credit to adfreak)