Victors & Spoils.

The world of advertising has a new agency. Hello Victors & Spoils. "The world's first creative (ad) agency built on crowd-sourcing principles" is how they tout themselves. A bold touting, indeed.

I have to confess though, it's an intriguing proposition. Having already dallied with some creative crowd-sourcing sites, notably Idea Bounty and been disappointed with the end products, I look forward to seeing what they come up with. One of the problems I have with most of these sites is that there is no room to grow your idea, i.e. it wins or not. And that's not really the way creativity works. Usually most great ideas start off good, but then need lots of care and attention to blossom.

It sounds like V&S has the creative direction apparatus in place to succeed. I wish them luck. And yes, this is a groveling post as I attempt to get accepted into their community.