Battle of the crowds.

In 2008, Doritos took their "Crash the Superbowl" crowd-sourcing concept across the big pond. The Brits gave us Rick Astley so it's only fair we reciprocated in kind.

The 2010 version has just been rolled out. Boldly dubbed, "King of Ads" (I guess they're already ruling out a female winner) the competition will challenge users to not only make their own Doritos commercials, but then audition them before a panel of judges.

It should be interesting to see what the British crowd comes up with this time. Given differing tastes and senses of humor I suspect it will be a little different from what we endured on the Superbowl. But will it be better?