Interactive film of the now.

Radiojanst, Sweden's TV licensing body wanted to encourage young Swedes to make sure they paid the mandatory broadcast fees that fund public service television and radio.

They could have taken the easy road and scared the crap out of them. Kudos to DraftFCB/Stockholm, STO.PP and Qbrick for adopting positive reinforcement and turning an unsexy public service message into an epic and unique interactive experience.

I've seen myself as "the hero" ten times now and I have to say it feels very natural. I willingly paid the fees and I don't even live in Sweden! Experience it for yourself here.


(Sharing credit to jawbone.tv)