Thursday, March 11, 2010

What kind of traveller are you?

I'm currently working on a branded-entertainment piece for the Travel Channel, only they don't know it yet. That's right, I'm in a pro-active frame of mind. And I'm not talking about the anti-zit cream that Jessica Simpson and Avril Lavigne are currently hawking on cable tv.

In trying to familiarize myself with their current positioning I came across this nice interactive piece. Granted the "personality test" is not exactly a new concept (streak propensity index, anyone?), but still the Travel Channel make it a playful, engaging user experience. The woman's voice is priceless. A tip of the hat to Razorfish for the content.

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