More branded-entertainment wonderfulness.

Time for Fiat to hop on board the branded-entertainment band wagon. And my haven't they done it well with a fun little web sit-com series based around a fleet management company called Lighthouse Logistics. The fleet is made up of Fiat vans. That's where the branding comes in.

The tone, look and feel of the series is very, very reminiscent of "The Office", which could possibly lose it some points for originality. Nevertheless, kudos to Fiat and the creative agency that helped them conceive it, whoever they are.


(Sharing credit to psfk)