"Dead Ideaville"

You may have missed this one in the obituary column. It's for Cash4Gold, the glorified pawn-brokers with the catchy name. Cash4Gold was looking for a follow-up Superbowl spot to their immensely successful Ed McMahon and MC Hammer duet in 2009.

As you can see I took a very different approach sans celebrities. The result, instant rejection. To be honest I don't think the creative director (shall remain nameless) really understood the idea or even what a mockumentary was. Or maybe he just hated farm animals.

Cash4Gold - "Rehabilitation” 

Cash4Gold is the number one place for sending your unwanted gold for cash. Satisfaction guaranteed. But, ever wonder what happens to those who try to send fake gold to Cash4Gold. Well, wonder no more.

In this mock documentary, we learn what happens to the .01% of people who send fake gold to Cash4Gold. We meet the Cash4Gold "Director of Rehabilitation”, who explains to us how this tiny minority are "shown the error of their ways” by working on the Cash4Gold Rehabilitation Farm. 

We will be introduced to a few of these offenders as they carry out their chores on the farm, i.e. feeding chickens, cleaning pigpens and milking cows. And, this is the fun part, we'll witness the “yucky” consequences that befall them. 

No doubt they won’t be repeating the offense any time soon.

A bow of the head, please.