I just slapped David Cameron 85 times.

In case some of you are unaware there's a major election going on across the pond. And I'm not talking about the final voting stages of "Strictly Dancing". The British Election is in its last two weeks. It could go down as one of, if not the most exciting ever. Hey you there, stop yawning.

Part of the reason for all the excitement is the rapid emergence of an "underdog" third party non-millionaire candidate. His sudden rise brings to mind Robert Redford's character in "The Candidate". Could Nick Clegg really end up having the "now what" moment?

The other reason is the introduction of American style debates, which funnily enough may have led to the emergence of said candidate. Two debates have passed already with much media fanfare and involvement. The live debate and post-debate analysis has led to a cottage industry of graphics and measuring tools.

Without doubt "The Slapometer" blows them all away. It's an ingenious interactive site that gauges user reaction to what the politicians are saying during the debates.

When you disagree with or take strong exception to what a candidate has just said, you can slap him. And let's be honest who doesn't want to slap a politician around once in a while. Okay all the time.

Now, the slap has been around for a while. God knows I've slapped my fair share of characters on banners for car insurance, but this might be the first time where it actually provides some real value. Mind you one wonders if this would have been produced if a female candidate had been in the race. Probably.

Much kudos to Albion, London, the agency that created it.


(Sharing credit to Adfreak)