The trouble with marketing.

Here's a doozy. According to findings in a recent study in the Journal of Marketing Communications men with beards are deemed more credible than those who are clean-shaven when it comes to endorsing products like cell phones and toothpaste. Probably not shavers though. Or is there not a contradiction in having a man with a beard sell a product that promises to eliminate said beard? But I digress.

According to the researchers these implications could extend beyond advertising and into the realm politics. Say the researchers, "the presence of a beard on the face of candidates could boost their charisma, reliability, and above all their expertise as perceived by voters, with positive effects on voting intention."

Okay. I've got three words for the researchers. Osama. Bin. Laden.


(Sharing credit to psfk)