I went to see a film and a cool ad broke out.

These days the most engaging creative you experience at the cinema may not be the film.

Heineken and 13th Street are just two brands that have recently sought to engage the audience in an unexpected but very strategic way.

Make that three with this great live stunt for St John Ambulance. Who says talking about first aid has to be boring



Kudos to BBH/London and St John Ambulance.