Phoning a friend.
How many times haven't you watched a character in movie about to do something perilous and wanted to warn or help them. Well now you can, sort of. If you lived in Germany that is.
A cable channel in Germany called 13th Street has been running an interactive film trailer in movie theaters that allows audience members to directly interact with the movie characters.
Check out the case study video below, but to surmise at some point in the trailer the female protagonist calls a member of the audience for help. (Audience members supply their cell numbers at the beginning of the screening). The "help" provided then controls the direction of the trailer.
Now this is a very cool, smart interactive promo for 13th Street. And just one more example of how mobile interactivity can make our our daily lives a little more entertaining. So kudos to 13th Street, Jung von Matt/Spree, Berlin, Powerflasher and director Chistian Mielmann and for their breakthrough vision.
That said one has to question the long term practical value for this kind of experience beyond the realm of promotions and trailers. For one, I'm not sure if serious film directors and writers will tolerate their creations being manipulated by an audience. In other words don't expect Oscar-caliber films to go down this path.
Similarly, I doubt whether audiences will want their experience of cinema viewing to be constantly manipulated in this way by just one person. Or a group of people. Unless it's for a campy film in the vain of "Rocky Horror Picture Show", perhaps.
And thirdly, there will always be limitations as to how much the audience can actually manipulate. Having tried in vain to get the "Subservient Chicken" to do really despicable things I know the kinds of sick and twisted commands an audience would like characters to obey. Once they realize that this kind of manipulation only goes so far they will get bored very quickly.
(Sharing credit to theinspirationroom.com)
A cable channel in Germany called 13th Street has been running an interactive film trailer in movie theaters that allows audience members to directly interact with the movie characters.
Check out the case study video below, but to surmise at some point in the trailer the female protagonist calls a member of the audience for help. (Audience members supply their cell numbers at the beginning of the screening). The "help" provided then controls the direction of the trailer.
Now this is a very cool, smart interactive promo for 13th Street. And just one more example of how mobile interactivity can make our our daily lives a little more entertaining. So kudos to 13th Street, Jung von Matt/Spree, Berlin, Powerflasher and director Chistian Mielmann and for their breakthrough vision.
That said one has to question the long term practical value for this kind of experience beyond the realm of promotions and trailers. For one, I'm not sure if serious film directors and writers will tolerate their creations being manipulated by an audience. In other words don't expect Oscar-caliber films to go down this path.
Similarly, I doubt whether audiences will want their experience of cinema viewing to be constantly manipulated in this way by just one person. Or a group of people. Unless it's for a campy film in the vain of "Rocky Horror Picture Show", perhaps.
And thirdly, there will always be limitations as to how much the audience can actually manipulate. Having tried in vain to get the "Subservient Chicken" to do really despicable things I know the kinds of sick and twisted commands an audience would like characters to obey. Once they realize that this kind of manipulation only goes so far they will get bored very quickly.
(Sharing credit to theinspirationroom.com)
1 say something:
Cool, but I agree that it probably couldn't work for features.
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