Branded-enteractivity of the now.

In a May 11, 20019 post titled, "Interactive film of the now" I shared a very tasty interactive film. It was pure entertainment, no branding attachment whatsoever. Here's what interactivity or enteractivity looks like when you add a brand to the mix.

The brand in question is Lexus and the experience is definitely worth engaging in. Sure it looks and feels like BMW films gone interactive, but still it's a pretty smart attempt at creating excitement for a hybrid sports car that won't actually be out for another year. Think of it as a virtual test drive with a thrilling story, not something one usually associates with hybrid cars.

Kudos to Lexus, Skinny and director James Brown, who may or may not be the hardest working director in advertising.


(Sharing credit to jawbone.tv)