World Cup shocker of the now.

Rank outsiders Switzerland just pulled off a major upset win over Euro chumps Spain. Can't you just imagine the headlines in the Spanish press. "El fucked" would be my choice.

But this isn't the biggest shock of the World Cup so far. FIFA have actually dared to take a stand against advertising.

Check this out for the full story, but to surmise Dutch beer maker Bavaria Beer engaged in some "ambush" or free advertising, much to the outrage of FIFA and probably all the paid advertisers.

It seems while paid, intrusive advertising is perfectly acceptable and to be encouraged, marketing by ambush is a no no. In fact it gets you jail time.