World Cup rout.

Adidas have just released their anthem World Cup related spot. It's the culmination of a campaign that started last year with "The Spark". Nicely shot, it has the feel of a graphic novel, but the French voice over (meant to be Zinedine Zidane), is a tad annoying and uninspiring. Oh yes, and there's no real concept.



The bigger problem for Adidas is that when matched up against Nike's brilliant "Write the future", it gets blown away. Indeed, this is probably the biggest trouncing at the World Cup since Hungry crushed El Salvador 10 -1 in 1982.