The "Make it Happen" Challenge.

Let's play a special World Cup edition of "Make it Happen", the crowd-sourcing challenge to see if my big ideas can come to fruition thanks to the rich community of creatives, writers, artists, designers, inventors, scientists, architects, pharmacologists, techies, provocateurs, ethicists, military contractors, etc.

MIH Brief 011

OBJECTIVE:

Create the "Unofficial"story behind England's inglorious failure at the 2010 World Cup in South Africa.

Another World Cup passes by for the hapless "Three Lions". It's now 44 years since they brought home the cup. This campaign, though, may be the most dismal yet. They didn't start off on the right foot, actually it was more like two left feet and it ended in total capitulation against ze dreaded Germans.

The inquest has already begun. And over the next few weeks speculation as to what went orribly wrong for the so called "Golden Generation" is bound to grow to a fever pitch. Players may talk, WAGS may talk, even the kit manager may talk, but in truth we will never really know what went down.

So let's take advantage of the English public's insatiable desire to know more and pro-actively create an "embellished" version of events, either through a movie, or documentary or even a book. Why not have more fun at the England team's expense.

THOUGHT STARTERS:

  -  A Guy Ritchie inspired movie, "The Inside Job" could be the answer. When the mafia kidnap Fabio Capello's family he has no option but to meet their demands and make sure England get knocked out of the World Cup. Steve Coogan stars as Fabio Capello, a desperate manager faced with the task of making sure England lose without raising any suspicions. Of course given that England usually do lose, how hard could it really be.
  -  Perhaps a farce, rather than a thriller is more appropriate. Roberto Benigni could turn Fabio Capello into the "Inspector Clouseau" of football mangers in the mindless comedy, "Down and Out of Africa." It would be filled with old and predictable gags like Fabio slipping on a banana peel; Fabio sitting on a whoopee cushion; Fabio being chased by a Rhino; Fabio playing 4-4-2.
  -  A juicy behind the scenes expose from an anonymous WAG might be the answer. "Lion on the Prowl" is the unauthorized documentary of how an "uncontrollable" John Terry seduced all the wives and girlfriends of the England team players, thereby creating tension and disunity in the camp. For example, Wayne Rooney catches Terry in bed with his wife. And when she blames his "lack of performance in bed" for her adultery, an affected Rooney takes his lack performance to the field.
 

MANDATORIES:

  -  David Beckham must be included.
  -  It must end with Harry Redknapp confidently predicting that England will definitely win the next World Cup.

Good luck and make it happen, people!