Thursday, June 3, 2010

"Dead Ideaville"

It's not often you get two bites at the cherry. But that's the opportunity I was afforded when I got a second crack at Viagra. The first time I stayed within the confines of conventional thinking and came up with some very mediocre ideas. Not so the second. Unfortunately this wasn't for Canada or Europe.


Viagra - "The Return of Studs 'Giant' Turtle"

The brief was pretty clear cut. Banish the haunting memory of the "Viva Viagra" barn singing rock band forever with a memorable, engaging idea. If that didn't shout out for branded-entertainment I don't know what will. 

The idea was to create a web series sponsored by Viagra called, "The Return of Studs 'Giant' Turtle". It would be a humorous series that follows an aging former porn star who returns to the industry after a very long absence.

The back story. In the early eighties, Studs Turtle ruled the porn world. Young, athletic, charismatic, good looking and let's just say his nickname "Giant" wasn't ironic. He was the one actor every actress wanted to work with, every director wanted to shoot and every voyeur wanted to watch.

But then a funny thing happened on the way to his next money shot. He fell in love with a Swedish princess, married her, quit the business and entered into a privileged albeit anonymous life of European royalty.

Then twenty five years later in 2008, his princess left him for Steven Twig, lead singer of the ska-punk band, "King Zot and the disciples of pimp". They were divorced soon after and Studs was forced to return to America, penniless. Against the better advice of his friends and family he decided to return to the world he once ruled.

That's where this series will begin. We follow Studs are he struggles to reacquaint himself with an industry that has rapidly moved on without him. Now an out of shape, middle-aged man he finds it hard to relate to the newer, fresher, brasher breed of actors on his comeback film, "No Cunt for Old Men". Will the legend that was Studs "Giant" Turtle be able to stand up to the challenge and mount a successful comeback.

At least he has Viagra at his side to keep him going.


Rest in peace Studs. Or until Cialis comes calling.

4 say something:

Anonymous

Good luck selling that!

Anonymous

Ron Jeremy as Studs Turtle, I presume.

Anonymous

"No cunt for old men" - Genius!

Anonymous

I'd watch.

  © Blogger template 'Minimalist E' by Ourblogtemplates.com 2008

Back to TOP