Saturday, January 16, 2010

Product misplacement.

I was just watching CNN's live coverage of the Haitian earthquake. The grim scenes of suffering are truly harrowing indeed. When we broke away to the programmed commercial break I couldn't help but focus on a tourist spot for the Bahamas. The beautiful, idyllic images of calm turquoise waters, white sandy beaches, shiny happy faces couldn't have contrasted more with the grim reality. Talk about getting away from it all.

It's obviously not CNN's fault. These spots were placed way in advance. It still made for uneasy viewing though. And made me wonder if any of the advertisers would want their ads pulled at this time in favor of more live reporting.

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