A very moving read.

I recently had the pleasure of working with the good folks at Razorfish on a Ralph Lauren project that called for "cool digital shit". That was pretty much the brief, sans the word shit.

One of the ideas we came up with pushed the possibilities of augmented or alternative reality. A very fun (and strategic) idea it was too, which may yet become reality. But it turned an AR skeptic into a believer of sorts.

Well here is a sweet reminder that augmented reality isn't just for mad people. Its experience can be shared outside the realm of marketing too. Now if only Camille Scherrer can do it for "War and Peace".