Silk Tricky

The interactive experience just gets richer and richer. Check out Silk Tricky. Not sure what to call them, but they're certainly pushing the interactivity/branded entertainment envelope. Perhaps we should credit them with being practitioners of "enteractivity" - hey ma I think I just coined a new term!

Their latest endeavor is called, "Bank Run". It's an interactive live action movie that extends to an online game as well as an IPhone game. You see these days it's not enough to do just one thing!

The full experience is coming in a few weeks, but here's the trailer.




(Sharing credit to jawbone.tv)