Charity goes interactive.

Interactive experiences usually require the user to give at least one thing of themselves. Their time. Yes their engagement, curiosity and imagination may be required to enrich the experience, but it's their time that will ultimately make the experience work.

Here's one that also needs your money. Of all the low down gall. Actually it's a charity drive, but with a clever, interactive twist.

A Girl Story is an interactive website fueled by donations. It centers  around Tarla, a young underprivileged Indian girl who dreams of an education. Her success, however, depends on the user, who must donate in order to help her continue her quest.

What a clever way to involve donors in the story of Tarla and in the process thousands of real girls like her. Figuratively and literally, her story can't progress without their emotional and financial support. It's almost like a philanthropic peep show. You have to pay to see more.

Kudos to Strawberry Frog and non-profit group Nanhi Kali for possibly changing the way we experience donation campaigns.


(Sharing credit to psfk.com)