"Dead Ideaville"

Alive and kicking one minute. Dead as a dodo the next. It's tough being an advertising idea. Case in point, this recent pro-active branded-entertainment idea for Christian Dior.

Yes it was pro-active so it's chances of survival were less than North Korea's at the World Cup, but it was presented to people who knew people who knew the people at Christian Dior so......Okay it was dead on arrival.

Eau Noir (Dior) - "Lady Killer"

Christian Dior in 2009 began a major branded-entertainment push for its Lady Dior Brand. They commissioned high profile directors to create short films to showcase Lady Dior. David Lynch has just created the third in the series.

There is no similar initiative for the men’s brand. The idea was to take advantage of the opportunity and create branded films for some of the men’s products? Eau Noir cologne seemed like good place to start. 

The five-minute story (a film noir, obviously) is a literal play on the term, "Lady Killer." It follows the police investigation of a mythical man, dubbed the “Lady Killer” who is responsible for the “falling” of a number of beautiful women.

It should be pointed out right away that there is nothing violent about the fate of these women. Essentially, they have just “dropped dead”. So there will be no injuries or marks on their bodies. No hint of any violence whatsoever.

This will be the “Lady Killer’s” M.O. He leaves these women with happy, satisfied expressions on their beautiful faces and the strong scent of a man’s cologne on them. Who is the Lady Killer? And what is the mysterious scent on these women? All is revealed.

Well not yet, anyway.