Okay this is the last reference to Paul, I promise.

Pre World Cup this Geico commercial would still be pretty underwhelming, especially for a brand that routinely surprises with stellar work.

But on the tentacles of a real, super-duper octopus whose worldly exploits arguably dominated the later stages of the World Cup it seems even more feeble, not to mention incredibly short-sighted. Wonder if advertisers can take out insurance against bad advertising.