Nice.

A few months ago I worked on a project for The Travel Channel so this piece of work from New Zealand caught my eye. The idea is ordinary, but when applied with the latest in 3D technology the experience becomes dare I say it more than ordinary.

Now the purists, with every justification, will point to this being a classic example of how technology enables a mediocre concept. That said half a kudos to DDB New Zealand and stereographic technology for finding an engaging way to bring The Travel Channel to life.