What the FC Barcelona.

What the hell are F.C. Barcelona doing in this commercial for Turkish Airlines? It's wrong on two levels. First it violates the laudable principled stand against commercializing the Barcelona name. They remain the only major soccer power not to sully their famous shirt with corporate sponsorship.

And secondly it seems to betray a remarkably poor level of taste. This commercial is an absolute stinker, fronted by a particularly lamentable, un-catchy jingle, "We are Turkish Airlines". The vuvuzela has never sounded so good.

Mind you, following the recent revelations about Barcelona's unexpected financial woes, maybe this shouldn't come as a surprise or disappointment after all. Indeed we should brace ourselves for worse to come. Goodbye sponsorless "Blaugrana" shirt.