Wednesday, May 12, 2010

David Lynch.

"Baby wants to fuck"; "Heineken! Fuck that shit"; "Bobby Peru don't come up for air".

If you're a big fan of David Lynch then check out this website, created by a fan (not me). It chronicles all the commercials he directed over the years. Many people may not realize that he occasionally, actually more than occasionally, descended from his artist's perch and dabbled amongst us money grubbing hordes.

As a big champion of branded-entertainment I was completely struck by the campaign for Georgia Coffee, a Japanese brand of coffee. The episodic campaign is essentially "Twin Peaks" with members of the original cast, only this time a Japanese man is searching for his wife. It was produced in 1991.

And for something completely different, check out a commercial he directed in 1997 for Clear Blue, a pregnancy test. And major kudos to the makers of Clear Blue for going along!

The website is also a painful personal reminder of the one commercial that got away back in the nineties. It was for the Partnership For a Drug Free America, written by yours truly especially for David Lynch to direct. It was inspired by "Lost Highway".

Alas, it was killed, not by the Partnership, they actually loved it. Nor by the Ad Council, who oversaw all pro bono drug work. No, it was killed by the powers that be at D'Arcy, my agency of record. Their reason: "It may actually encourage kids to take drugs".

Just for the record D'Arcy ceased to be in 2002.


(Sharing credit to jawbone.tv)

2 say something:

Anonymous

Great share. Don't feel too bad about your idea. It wouldn't have won anything.

Anonymous

What a sell out!

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