"Dead Ideaville"
It's the unexplained deaths that are always the hardest to take. A small Washington D.C. based production company got an assignment from The Travel Channel to come up with a buzz worthy idea. The brief fell into my hands and I thought it would be the perfect opportunity for some film making and crowd-sourcing. I still haven't been offered a sensible reason as to why it was killed.
Travel Channel - "Shorts”
The Travel Channel devotes a fair amount of its programming to food related shows, e.g. Antony Bourdain's "No Reservation"; "Bizzare Foods"; "Chowdown Countdown". In essence the celebration of food becomes the portal through which different cultures are explored and discovered.
The idea was to leverage this emphasis on food in Travel Channel's programming. TC would commission five film-makers from around the world to each make a short film that must incorporate five food related props, e.g. a cucumber, a pepper shaker, a jar of honey, toothpicks and a headless chicken.
It can be extraordinary what kinds of stories are built around food. Remember the erotic "strawberry scene" in "91/2 Weeks". And butter certainly took on a whole new meaning in "Last Tango in Paris"!
Their shorts would be shown during one week of the Travel Channel's prime time line up. As well as showcased on the website. Traditional outdoor and online banners could provide promotional support.
In addition we ramp up viewer engagement by asking viewers to create their own short films using the same five props. The winning film, as judged by the viewers themselves, would be included in the series of films to be aired during the specified week.
The idea was to leverage this emphasis on food in Travel Channel's programming. TC would commission five film-makers from around the world to each make a short film that must incorporate five food related props, e.g. a cucumber, a pepper shaker, a jar of honey, toothpicks and a headless chicken.
It can be extraordinary what kinds of stories are built around food. Remember the erotic "strawberry scene" in "91/2 Weeks". And butter certainly took on a whole new meaning in "Last Tango in Paris"!
Their shorts would be shown during one week of the Travel Channel's prime time line up. As well as showcased on the website. Traditional outdoor and online banners could provide promotional support.
In addition we ramp up viewer engagement by asking viewers to create their own short films using the same five props. The winning film, as judged by the viewers themselves, would be included in the series of films to be aired during the specified week.
A bow of the head, please.
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