Beyond pathetic.

In my May 14th, 2010 "Make it Happen" challenge, I reached out to the community to create a social media campaign to help repair British Petroleum's image and reputation. I was NOT looking for ideas like BP CEO Tony Haward giving an interview to The Guardian newspaper in England and saying stuff like this:

"The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume."

Please Mr. Haward, stop listening to your pr people and those ugly voices in your head. We have an extraordinarily difficult challenge as it is. Don't foul it up even more.